Open-source alternatives to Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce Marketing Cloud Account Engagement (Pardot) by Salesforce in the Marketing category. These are the open alternatives we recommend looking at.

Mautic

Marketing automation: campaigns, segments, email and lead scoring.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

GitHub stars: 10.7k
Deployment: Docker
Login/SSO: SAML

Dittofeed

Platform for automated customer messaging via email, SMS, push and other channels, with segmentation.

MITPermissive

SaaS: YesClosed product: Yes

GitHub stars: 3k
Deployment: Docker

Laudspeaker

Platform for customer messaging and onboarding with automated customer journeys.

AGPL-3.0Network copyleft (AGPL)Open core

SaaS: Yes, with conditionsClosed product: No

GitHub stars: 2.6k
Deployment: Docker

Replace the whole suite

Salesforce Marketing Cloud Account Engagement (Pardot) covers several areas. No single open-source tool replaces all of it, but a combination can. The first tool in each part is our suggestion; the others are alternatives.

The Salesforce suite with several tools

CRM and sales (Sales Cloud)Twenty or SuiteCRM, EspoCRM
Marketing automation (Account Engagement, formerly Pardot)Mautic or Dittofeed
Customer service and ticketing (Service Cloud)Zammad or Chatwoot, FreeScout

What's missing: The Salesforce platform (custom objects, apps and AppExchange) has no direct counterpart. Integrations between the tools, permissions and reports across all parts are yours to build.

This is guidance, not legal advice (inte juridisk rådgivning). Check with a lawyer before deciding.

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