Strapi
Headless CMS in JavaScript and TypeScript with a customisable API.
SaaS: YesClosed product: Yes
- GitHub stars
- 73.3k
- Deployment
- Docker
- Login/SSO
- SAML, OIDC
Open-source alternatives to HubSpot CMS Hub
HubSpot CMS Hub by HubSpot in the Marketing category. These are the open alternatives we recommend looking at.
Ghost
Publishing platform for blogs, newsletters and memberships.
MITPermissive
SaaS: YesClosed product: Yes
- GitHub stars
- 55.5k
- Deployment
- Docker
Payload
Headless CMS and TypeScript backend framework that runs inside Next.js, with an admin panel.
MITPermissive
SaaS: YesClosed product: Yes
- GitHub stars
- 45.1k
- Deployment
- Library
WordPress
Publishing platform for websites and blogs with themes and plugins.
GPL-2.0-or-laterStrong copyleft
SaaS: YesClosed product: No
- GitHub stars
- 21.5k
- Deployment
- Server
- Login/SSO
- SAML, OIDC
Replace the whole suite
HubSpot CMS Hub covers several areas. No single open-source tool replaces all of it, but a combination can. The first tool in each part is our suggestion; the others are alternatives.
The HubSpot suite with several tools
- CRM and sales (Sales Hub)Twenty or EspoCRM, Frappe CRM
- Marketing automation and email (Marketing Hub)Mautic or Dittofeed, listmonk
- Customer service, chat and tickets (Service Hub)Chatwoot or Zammad, FreeScout
- Website and content (CMS Hub)Ghost or WordPress, Payload, Strapi
What's missing: The tools don't share one contact database. You need to connect them through their APIs or an automation tool, and reporting across the whole customer journey has to be built separately. Built-in AI features, quotes and payments are not included.
This is guidance, not legal advice (inte juridisk rådgivning). Check with a lawyer before deciding.
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