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Open-source alternatives to HubSpot

HubSpot by HubSpot in the Sales & CRM category. These are the open alternatives we recommend looking at.

Twenty

Modern CRM with a flexible data model, pipeline and email sync.

AGPL-3.0Network copyleft (AGPL)Open corenot verified

SaaS: Yes, with conditionsClosed product: No

GitHub stars
57.8k
Deployment
Docker
Login/SSO
OIDC/SAML (Enterprise)

EspoCRM

Stable, lightweight CRM with contacts, deals, cases and email.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

GitHub stars
3.4k
Deployment
Docker
Login/SSO
OIDC built in, LDAP

Frappe CRM

Simple, modern CRM for leads and deals, built on Frappe.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

GitHub stars
3.7k
Deployment
Docker
Login/SSO
OAuth/OIDC

Krayin CRM

Laravel-based CRM for leads, contacts and quotes.

MITPermissivenot verified

SaaS: YesClosed product: Yes

GitHub stars
24.0k
Deployment
Docker

Mautic

Marketing automation: campaigns, segments, email and lead scoring.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

GitHub stars
10.7k
Deployment
Docker
Login/SSO
SAML

Relaticle

CRM built on Laravel and Filament with built-in AI-agent support via MCP and a REST API. Young project.

AGPL-3.0Network copyleft (AGPL)Young projectnot verified

SaaS: Yes, with conditionsClosed product: No

GitHub stars
1.7k
Deployment
Docker

Replace the whole suite

HubSpot covers several areas. No single open-source tool replaces all of it, but a combination can. The first tool in each part is our suggestion; the others are alternatives.

The HubSpot suite with several tools

  1. CRM and sales (Sales Hub)Twenty or EspoCRM, Frappe CRM
  2. Marketing automation and email (Marketing Hub)Mautic or Dittofeed, listmonk
  3. Customer service, chat and tickets (Service Hub)Chatwoot or Zammad, FreeScout
  4. Website and content (CMS Hub)Ghost or WordPress, Payload, Strapi

What's missing: The tools don't share one contact database. You need to connect them through their APIs or an automation tool, and reporting across the whole customer journey has to be built separately. Built-in AI features, quotes and payments are not included.

Everything in one system

  1. CRM, marketing, customer service and website as modules in one systemOdoo Community

What's missing: Only Odoo Community is open source (LGPL-3.0). Several modules, including parts of marketing and customer service, are only in the proprietary Enterprise edition. Check which modules you need.

This is guidance, not legal advice (inte juridisk rådgivning). Check with a lawyer before deciding.

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